What comes to mind when you hear the term “personal brand”? For many, it’s polished logos, perfect headshots, or a slick social media feed. For others, it might bring to mind peacocking—trying a little too hard to stand out. You’ve seen it before: someone who dominates the conversation with exaggerated stories, constantly name-drops, or interrupts to steer the focus back to themselves. It’s the person who seems more interested in impressing you than understanding you—leaving you feeling like an audience instead of an equal. But that’s not personal branding. That’s self-promotion—and let’s be honest, no one really likes it. When you understand and communicate your authentic personal brand, you’ll not only stand out—you’ll build trust, create meaningful connections, and attract the right opportunities.